Campaign For Tobacco-
Free Kids Youth Advocate of the Year Award (YAYA) Program and Annual Symposium
We worked continuously with the campaign over several years to:
- Improve image and branding
- Define award recipient roles and responsibilities
- Help youth advocates develop action plans
Allen/Ortiz is also responsible for the development and implementation of the annual symposium - a 5 day intensive training for the award winners. Training covers such topics as the youth empowerment model, tobacco industry education, team-building activities, messaging and public speaking, strategic planning and various brainstorms. The training also includes training on grassroots advocacy and activism culminating in a large-scale media activism event held during the symposium.
Since their work with Allen/Ortiz, the Campaign has seen an increase in the participation of youth award winners in Campaign activities and increased participation at home.