Activism and Advocacy
Although the main purpose of most grassroots activism and advocacy
activities is the dis-semination of a message to a target audience, we have
found that the side effects of the activity are much stronger and tangible
for the organizations we have worked with.
The activities are often a highlight for the youth involved.
It gives youth that are traditionally marginalized in organizations, youth
with non-traditional skills and talents, a way to be involved and take non-
traditional leadership roles. It also serves as a good media event, as
these events are often creative and allow for good visuals and the development
of powerful key messages. The events serve as recruitment tools as other
youth witness a fun and interactive activity both first hand and after the
fact through multimedia projects - videos, posters, psa's and such that can
be developed from the event. Most importantly, however it helps boost the
energy and morale of the youth in the organization as the activity gives
them a tangible result of their work and an immediate sense of gratification.
From brainstorming an idea to being on the ground to execute
it, our staff consists of not just qualified consultants but passionate activists.
Our staff can help your organization no matter what stage of
the planning process they are at, with our main services consisting of the
following:
• Identification of key messages and target audiences
• Development of promotional materials
• Dentification of event site, securing of permits, registering event
• Development of materials to be used on site
• Filming and photographing of event for
video/psa/poster use
Our staff also provides a training series tailored to skills necessary for grassroots activism and advocacy
• History of Grassroots Advocacy and Activism
• Identifying a Key Message
• Public Speaking Skills
• Developing large scale art
• Home-made posters, stickers and palm cards